Knowledge Base

Plain definitions of the terms that keep turning up in conversations about AI search, written for people who run communications at nonprofits. Every entry opens with a direct answer, then explains why it matters to your organisation.

A

AEO (Answer Engine Optimization)Answer Engine Optimization is structuring content so an AI can lift a direct answer out of it and cite you. Not ranking.…

G

GEO (Generative Engine Optimization)Generative Engine Optimization is making your organisation appear in AI-generated answers, whether or not the source gets cited. Where AEO is about…

L

LLM (Large Language Model)A large language model is a system trained to predict the next piece of text, which turns out to produce the ability…

R

RAG (Retrieval-Augmented Generation)Retrieval-augmented generation is when an AI searches a set of documents first, then writes its answer from what it found. It is…

S

Schema markupSchema markup is structured code added to a page that tells machines what the content means rather than only how it looks.…