AI Search Content Optimization
Generative AI search changed the rules of digital marketing faster than the industry has managed to absorb them. Brands have spent the last several months racing to adapt their...
Written for nonprofit teams
I work with nonprofits on where AI belongs in their operations, which funders are actually worth applying to, and how to stay findable now that search and AI answers pull in different directions. Everything here comes out of that work.
Where AI actually fits inside a nonprofit, and where it does not. Tool choices, staff workflow, governance, and the honest cost of adoption.
What to automate first, what to leave alone, and how to keep a board comfortable while you do it.
Read the Transformation pieces 2 piecesReading funders before you write. Fit signals, timing, reporting load, and deciding which applications are worth your team's hours.
Fewer applications, better chosen, with the research done before the deadline panic starts.
Read the Grants pieces 6 piecesBeing found in Google and being cited by AI answers are now two jobs. Structure, sourcing, and the technical work that decides both.
How search engines and language models actually pick what to show, and what that means for a small comms team.
Read the Search & AI piecesNewest first, across all three sections.
Generative AI search changed the rules of digital marketing faster than the industry has managed to absorb them. Brands have spent the last several months racing to adapt their...
The last three core update cycles have confirmed something that sounded like marketing-blog conspiracy theory just two years ago: Google no longer rewards a good ranking with a...
In March 2026, Google rolled out one of its most aggressive crackdowns yet on what it calls "scaled content abuse." Sites that had been publishing anywhere from 50 to 500...
AI tools are entering organisations faster than most procurement systems were designed to handle. A team finds a useful product, tests it for a few days, and sees that it saves...
A few months ago, the CEO of a mid-sized company stood in front of his staff and announced a "major AI transformation." The company bought licenses for a few popular tools, ran a...
Somewhere in a nonprofit office, between two meetings, a social worker opens an AI tool to write up a monthly donor report a little faster.
For years the goal was simple: rank first, get the click, turn the visitor into a customer. Now there's another layer between you and that visitor. Someone asks an assistant a...